Business Prime

Spend Visibility now available for Business Prime members in Australia

Groundbreaking analytics capability unlocks purchasing intelligence for administrators, completely transforming their team’s spending
January 14, 2026

What is Spend Visibility?

Spend Visibility is a powerful new analytics benefit exclusive to Business Prime members that arms customers with enterprise-grade spend intelligence insights. With interactive, ready-to-use dashboards and visualisations, administrators on the Basic, Small, Medium, or Enterprise plan can now explore comprehensive category insights and strategically plan purchasing goals with confidence.

Why use Spend Visibility?

This new tool helps Amazon Business customers track purchases across every category, empowering them to make smarter business buying decisions that drive meaningful results. Spend Visibility works well with other powerful Amazon Business tools like Guided Buying to create a complete spending optimisation ecosystem. By uncovering key insights from spend history, administrators gain the intelligence needed to make high-impact decisions. From creating Guided Buying policies that shape better purchasing behavior, to adjusting budget allocations based on real data, administrators gain unprecedented visibility into team spending.

How to get started

  1. Navigate to the Business Analytics Dashboard
  2. Click on the Spend Visibility tab
  3. Explore interactive, pre-built dashboards with purchasing insights
  4. Analyse spending patterns and category insights and optimize your team's spend based on learnings
     

Availability

Spend Visibility is available to all Amazon Business customers in Australia with an eligible Business Prime membership. Learn more about Spend Visibility, or get started with Business Prime.