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Amazon Business seller

Reach millions of business customers

 

With tools that make selling to businesses more efficient, Amazon Business can help you grow your B2B sales and reach new buyers.

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Millions of sales opportunities

  • +50%

    of US$10 billion annualised global sales are made by third-party sellers

  • 1M+
    business buyers worldwide

Get started selling with us

Join hundreds of thousands of sellers on Amazon Business. Whether you're an existing Amazon Professional Seller or new to e-commerce, we can help you connect with new customers and scale as you grow.

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“With Amazon Business, we’re able to drive incredible growth opportunities and profitability because we don’t have to fight for new customers – and the increased loyalty drives down the overall cost of customer acquisition.”

— Matt Snyder, Director of Business Development, Vari

Amazon Business seller

Control pricing and fulfilment

As an Amazon Business Selling Partner, you can customise pricing for your business customers and access one of the most advanced fulfilment networks in the world.
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  • Set business pricing

    Incentivise buyers with prices visible only to registered Amazon Business customers.

  • Create quantity discounts

    Offer tiered discount prices for customers that prefer to purchase in higher volumes.

  • Fulfilment by Amazon (FBA)

    FBA can help you scale your business and reach more customers.
Amazon business

Promote your business

Guide more buyers to your Amazon Business storefront and explore features that can help in driving more sales in a simple and effective way.
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  • Engage with customers

    Sponsored ads let you reach customers at every stage of the buying journey.

  • Build trust

    Share your company’s story and give buyers added confidence in their purchasing decision.

  • Enhance product content

    Help your customers make informed decisions with detailed product information and specifications.

  • Add certifications

    Millions of Amazon Business customers want to buy from credentialed local and diverse businesses, and purchase more sustainable products.  

Amazon Business seller

Manage your store

Our easy-to-use dashboards offer a simplified way to manage your store and proactive insights let you continually optimise your selling strategy.
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  • See sales at a glance

    View growth, contrast B2B with non-B2B sales and compare YOY growth among customer segments with Sales Snapshot.

  • Analyse data by industry

    Break down sales by the industry and sub-industry of your business customers.

  • Promote top products

    Easily view your best-selling products to registered Amazon Business customers so you can prioritise your promotions.

Learn more about how you can become a seller

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